About

WhiteBeard is a technology company founded in 2011 with offices in Amsterdam and Beirut

WhiteBeard team
Our Story

Shaped by and with Newsrooms

WhiteBeard News Suite was built in close collaboration with journalists, editors, and media professionals who understand the realities of modern publishing.

The result is a unified ecosystem that brings together the essential tools news organizations need to create, distribute, analyze, and monetize their content efficiently.

Today, WhiteBeard supports more than 2,000 journalists across 30 newsrooms, helping media teams simplify their operations and focus on what matters most: producing impactful journalism.

2,000+
Journalists
30
Newsrooms
33
Specialists
Our Philosophy

Technology should empower journalism, never replace it

01

Build our roadmap

The media industry has undergone profound change since the rise of the internet, and generative AI is accelerating that transformation even further. As opposed to classical tech vendors, we build our product roadmap together to better meet your needs.

02

Reach and revenue, diversified

We believe in the future of journalism and work only for news publishers. Our unique focus is to create opportunities for media organizations to innovate, expand their reach, and develop more sustainable and diversified revenue streams.

03

Technology serves journalism

Technology will never replace original reporting, editorial judgment, or rigorously verified information. Its role is to empower journalists by improving how their work is produced, distributed, discovered, and monetized.

Our Team

35 professionals across Europe, the Middle East, Latin America and Africa

Leadership and specialists working hand in hand with your newsroom.

Ghassan Khnaisser
Ghassan Khnaisser
CEO
Ludovic Blecher
Ludovic Blecher
VP
Rudy Zeinoun
Rudy Zeinoun
CTO
Joseph Mahfoud
Joseph Mahfoud
Development Manager
Waêl Makari
Waêl Makari
Team Leader
Hisham Zeineddine
Hisham Zeineddine
Project Manager
Tia Abboud
Tia Abboud
Web Developer
Patrick Mrad
Patrick Mrad
Web Developer
Elie Mecherky
Elie Mecherky
Web Developer
George Tawk
George Tawk
Quality Assurance
Claude Torbey
Claude Torbey
Customer Success Manager
Georges Mouawad
Georges Mouawad
DevOps
Sharbel Merheb
Sharbel Merheb
Project Manager
Nour Hammoud
Nour Hammoud
Fullstack Developer
Monsur Hussain
Monsur Hussain
Growth Manager - Africa
Maria Catalina Colmenares
Maria Catalina Colmenares
Growth Manager - Latin America
Khalil Zaarour
Khalil Zaarour
Web Developer
Elie Azzi
Elie Azzi
Mobile Developer
Giulia Afiune
Giulia Afiune
Growth Manager - Brazil
Yvonne Mounayer
Yvonne Mounayer
CFO
Leila El Ghazzi
Leila El Ghazzi
Accountant
Trusted across the industry

2,000+ journalists trust WhiteBeard to engage and grow their audience

Publishers, editors and marketing teams across 30 newsrooms rely on us every day.

Awards & Distinctions
WAN-IFRA Media AwardsMiddle East Awards 2018 - Winner
WAN-IFRA Media Awards
Google News InitiativeFunding for developing an AI-based subscription scheme, 2020
Google News Initiative
INMA & GoogleSelected as one of the reference news CMS in 2023
INMA & Google

Ready to transform your newsroom?