WhiteBeard launches OTT app Genius Kitchen from Fatafeat

19th May 2020

When the Middle East’s first all-Arabic cooking app was to be launched, Fatafeat selected WhiteBeard as their partner to bring this project to life.

Genius Kitchen is an over-the-top media services (OTT) product developed by WhiteBeard delivering a full video-on-demand solution with subscription services. Building on WhiteBeard CMS’s powerful e-commerce and subscription platform, digital asset management, and streaming capabilities, we delivered an experience that combines multi-platform payments (app-store, coupon, card, direct carrier billing), trial subscriptions, and powerful analytics.

WhiteBeard’s role was instrumental in creating and optimizing an application that brings forward exclusive Genius Kitchen cooking classes and recipes through a seamless and intuitive user experience.

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